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LivingTheta
A pared-back modern living room opening onto the sea.

02

The House

Property · Neighbourhoods · Architects · Interiors

Eighty-eight percent of wealthy arrivals buy on this coastline rather than in central Athens or on an island. The interesting question is not whether to buy here. It is which four kilometres, and what you are actually paying for.

Where to buy, what it really costs, and who to build it with.

€2.95M
Median non-dom purchase
88%
Of those buy on the Riviera
2% + VAT
Agency fee, each side
6.5–8%
Annual price growth, southern suburbs

What Actually
Matters Here

The framework, not a listing. Rules and figures are sourced and current as of August 2026; anything that would name a business waits for an editor who has been there.

  1. 01

    The price bands are real, and they are not subtle

    Vouliagmeni runs €8,500 to €12,000 per square metre, with landmark properties well above €20,000. Glyfada sits between €5,300 and €9,000. Elliniko runs €5,000 to €8,000 and rising. These are not adjacent markets that happen to differ; they are different products. The premium on Vouliagmeni is scarcity of coastline, not quality of building.

  2. 02

    Both sides pay the agent, and the rate is standard

    2% of the purchase price plus VAT, from the buyer and from the seller. It is not a fee you negotiate hard. It is close to statutory practice. What you should negotiate is what the buyer-side 2% actually buys you: off-market access, honest structural advice, and someone who will tell you when to walk. Most buyers pay the fee and receive a portal search.

  3. 03

    If it is a Golden Visa purchase, two rules bind you

    In Attica the threshold is €800,000, and the property must be a single unit of at least 120 square metres of usable interior space. It also cannot be let short-term, Airbnb-style. Long lets only. People discover the 120m² rule after agreeing a price on a beautiful 95m² apartment more often than you would expect.

  4. 04

    The Ellinikon has repriced everything around it

    It is the largest urban regeneration project in Europe and it is not a neighbourhood you are choosing between. It is the reason Alimos through Voula has moved. Whether you buy inside it or not, its delivery schedule is now a variable in your purchase. Buying nearby ahead of a phase completing is a different trade from buying into the finished thing.

  5. 05

    Quality of life overtook the visa as the reason people buy

    The market has shifted. The dominant motivation among buyers here is no longer the residency permit or an opportunistic yield play. It is that people intend to live here. That changes what matters: light, orientation, walking distance to a school, whether the street works in February. Investment-grade and liveable are diverging on this coast, and the agents have not all caught up.

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